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May 24, 2022

In the beginning scenes of the 2000s cult classic Legally Blonde, a viewer might assume Elle Woods’ hot pink outfits indicate who she is: shallow, dumb, and girly. Costumes communicate who a character is, giving the viewer visual shortcuts to reach a familiar conclusion. Jennifer Dasher, educator and professional costume designer, argues designers and consumers have the responsibility to go further and consider the impact of an image. Jennifer Dasher is a professional Costume Designer and educator. She received her MFA from The University of Arizona and BFA from Texas Christian University. Jennifer is the owner of J.Dasher Creative, a creative studio that has produced designs for Cirque du Soleil, Paula Abdul, Glimmerglass Opera, and other Broadway and Off-Broadway works. She is a leader in the fusion of technology, costume, and storytelling: having successfully designed and integrated LED systems into costumes for a number of performances. Her work has been featured at annual United States Theatre Institute Conferences: as a winner of Tech Expo, Invited Exhibitor, and Panelist. As an educator, Jennifer's interest lies in empowering a diverse group of students with the tools to design their future post-graduation and change the face of the industry. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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