GeorgePeppou understands that there is a global crisis when it comes to meat consumption. Cell grown meat allows meat-eaters to continue to eat delicious foods, without having to harm or breed any animals. But for George, it also offers another exciting opportunity. Globally, chicken, beef and pork have come to dominate the menus ... but if we can grow meat in a factory, outside of an animal, why not designsomething new entirely? Something better? George is a co-founder and CEO of Sydney based food-tech startup, Vow. Vow aims to produce meat that is better than the meat we eat today, creating the tantalising and unique culinary experiences. Vow does this by culturing the cells of animals, from both species we eat today and those we could never farm, creating a range of cell ingredients which can be turned into a wide variety of products – all produced using the same manufacturing process.
George began his career as a chef whilst studying biochemistry at the University of Sydney. George is a serial entrepreneur and inventor, with over 30 patents granted. Soon after founding Vow he was named in Forbes 30 under 30 in 2020. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx