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October 18, 2021

When it comes to wishes, ideas, and wonderful dreams, people are great in planning, and then oppps - obstacles and problems are not far away. We might get stuck along the way. Most people fail to turn their dreams into reality because they encounter seemingly insurmountable problems to keep them from succeeding. Entrepreneur and creative problem explorer Wolfgang von Geramb shows an ingenious way to solve these problems with the playful 10:3:1 Solution Machine. "Everybody should have this tool strategy and understand that every problem is a question." Covering a wide range of topics, styles, and genres, digital games are a multidimensional and complex cultural phenomenon. One specific kind of games that emerged with the introduction of connected mobile devices and app stores are so-called free-to-play games. These games can be downloaded and initially played for free, but will try to generate revenue by offering in-game purchases or microtransactions. Free-to-play games often have easy-to-learn game principles that appeal to large audiences from all genders and age groups.Casual free-to-play games are not often (critically) addressed in the public debate, as their graphical styles are typically colorful and harmless. But these games are highly popular and commercially successful and, due to the profound connection between gameplay and monetization, deserve academic and public attention as well.This talk sketches different kind of monetization techniques and how they are assessed by developers of free-to-play games: How do game professionals differentiate between ‘good’ and ‘bad’ monetization? We argue that, in judging and picking games, we should not only account for game content and graphics but include monetization mechanisms in order to make informed decisions about which games we want to play. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

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