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January 16, 2023

CEO of New Party Rules Labs, Imwen Eke invites to consider how we prepare ourselves to design the future of play. Imwen Eke is an Experience Designer, Social Games practitioner and Creative Technician. She tours the sensorium of technology, participatory performance and gameplay to explore new conversations and narratives for culturally curious audiences. Her practice was born from the curiosity to examine interactions happening online with the impulse to make something better equipped to expand those conversations in real life. Her practice has been influenced by working for SHUNT, Punchdrunk and residencies with the University of the Underground, Blast Theory, Bryony Kimmings, B3 Talent Lab and LIFT.

Imwen creates work through her Games studio New Party Rules Labs and is a resident of the Pervasive Media Studio in Bristol, a tutor of the University of the Underground and ISCOM Paris and co-founder of the Livesey Exchange, a new business and cultural arts centre in South London. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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