In the past decade, Sneaker Culture has grown from a niche space into a Multi-Billion dollar industry in India. The global industry is estimated to be at around 95 billion Dollars. In India, the presence of social media and the digital marketplace has helped kickstart the trend along with the industry.
Mr. VedantLamba is not only a sneaker enthusiast but also one of the few people to revolutionise this culture in India, which was predominantly acknowledged in the West-world. With an impressive clientele ranging from the Film Industry to influential people in business, his store has become one of Asia’s largest resale stores (located in Delhi, Mumbai and Pune) making him a successful young entrepreneur. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx