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January 2, 2022

It is important to focus on getting rest and taking time for yourself in a hectic world. Eso Tolson advocates for the benefits of creating environments for people to chill. Whether it is taking time from a long day, a rough week, a tough year, or an unjust world, Eso helps people create spaces to truly connect with themselves and others. Eso Tolson is a lettering artist and brand strategist who creates work rooted in affirmation, pride, and community that allows people to feel safe and inspired. At Cheers Creative, a Memphis-based brand and web consultancy, he teaches branding through strategy and storytelling for creative professionals, thought leaders, and social causes. As a lover of community, pop culture, and inner-city life, he uses lettering to highlight current events and promote positive social messages and affirmations. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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