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August 23, 2022

What do you do when you get caught in a shitstorm? How do you control the narrative of the debate? What if, instead of just getting through it relatively unscathed, you harness the power of that shitstorm to your advantage? With over 125,000 followers on LinkedIn, Céline Flores Willers is one of the biggest business influencers in Germany. She’s figured out the platform, knows today’s trends, and she’s seen what works. In her talk, she shares three of her secrets of success. Learn about her first moves in the business as well as the best practical tips to push your personal brand to the next level! Céline Flores Willers is one of the best-known German influencers on LinkedIn. She was named a LinkedIn Top Voice in 2018, 2019 and 2022 for her contributions on innovation, entrepreneurship and future trends. She is now followed by over 125,000 professionals. She shares her expertise in personal branding and corporate influencing with teams and individuals in various training formats and digital products. Due to the high demand, Céline pursued her project by founding a company, The People Branding Company. Her clients include many prestigious companies such as Accenture, SAP, Fujitsu and IBM. Since the beginning of 2021, Céline could also name herself co-editor and co-author of the Spiegel bestseller “Zukunftsrepublik”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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