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image  1 FORTUNE - “You’re not less of a fan because you don’t have a special edition vinyl
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October 21, 2022

“You’re not less of a fan because you don’t have a special edition vinyl.”⁠⁠Alicia Adamczyk, Fortune’s senior writer, purchased three vinyl records from Taylor Swift’s new #Midnight album, before hearing a single note of it. ⁠⁠Although she thinks three vinyls is a bit excessive, it’s tame compared to fans who say they’ve purchased as many as 22 copies of the same record. ⁠⁠No one is forcing devoted fans to shell out for T-shirts or tickets or vinyl records. ⁠⁠Still, Anna, a 29-year-old Swiftie who asked not to be identified by her real name because she says Swift’s fan base can be toxic online, tells Adamczyk that she has felt pressure to buy more and more merch each time there is something new, particularly when it’s presented as a limited edition. ⁠⁠🔗 Read the full story by clicking the link in bio.⁠
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