AMC Theatres is moving away from fixed-price tickets in its 950 movie theaters nationwide, the compa

AMC Theatres is moving away from fixed-price tickets in its 950 movie theaters nationwide, the company announced Monday, with plans to charge three different seat prices depending on location in the theater, as theaters continue to struggle after the one-two punch of the Covid-19 lockdowns and the rise of streaming services. The three options offered to customers include “value sightline” seats found in the front rows of the auditoriums and priced lowest, “standard sightline” seats that will remain the same cost as traditional movie tickets and “preferred sightline” seats found in the middle of the auditorium that will be priced at a “slight premium,” AMC said. Read more at the link in the bio.
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